Dear marketers, ever worry that your ads online are in safe company?

YouTube just got in hot water again for, yes, running ads next to questionable content. TechCrunch just reported last week on how YouTube searches for certain content may pull up videos for soft-core pornography; others have recently questioned the vast rise of conspiracy videos on YouTube, and whether advertisers really want to be there.

Mediassociates, a U.S. media planning, buying and analytics agency, has been retained by Discovery Benefits as its media agency. Mediassociates will manage advertising media strategy, implementation and measurement to build brand awareness for Discovery Benefits in the United States.

“I am very pleased to kick off 2019 with the announcement Discovery Benefits is partnering with Mediassociates on a year-long (and beyond) advertising campaign,” said Ann Schneider, VP of Marketing for Discovery Benefits. “We are excited to work with such a passionate and talented group to help us catapult awareness of our offerings across employee benefits administration.”

At its simplest, predictive analytics looks at patterns in past data to predict what might happen in the future. While none of us has a crystal ball, it is possible to foresee what is most likely to happen tomorrow. Any future has a range of possible outcomes, and even if some are difficult to predict (who will win an election, future fashion trends), almost all potential scenarios can be modeled.

Please, read our ideas. And if you fill out this simple form, we’ll email you with future whitepapers and points of view on the future of media. Don’t worry, we’ll be gentle.

Regardless of whether Pokémon Go becomes the next Pinterest or is just the Pong of our generation, marketers need to get ready. The game in 2016 was a sudden hit, with at one time more than 20 million people in the U.S. playing it daily. And it signaled five new ways to advertise in a virtual world.