AN EYE ON THE MEDIA FUTURE

Mediassociates’ leaders are quoted or published in the national press constantly. Because we know the only way to bring clients new ideas is to research and think hard on those ideas ourselves. Recent platforms sharing our thoughts include The Atlantic, Adweek, Bloomberg, Business Insider, Businessweek, Digiday, Fast Company, Fortune, NPR and SiriusXM’s Wharton School of Business national radio program “Marketing Matters.”

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The End of the Cookie

What does the impending “End of the Cookie” mean for digital marketers and how can they navigate this new environment? Mediassociates own Ben Kunz and Tim Lathrop break it down and help you plot a roadmap for success.                     Read Article

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Digiday: Indie Media & Creative Shops are Winning Together

As an independent media agency, we’re big believers in partnering with like-minded independent creative shops to win business together. Great partners complement each others strengths and deliver better results for clients. Our head of Business Development, Todd Engels, attributes over 50% of our new business wins to agency partnerships.

 

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Mediassociates Named a ‘Best Places to Work’ by Ad Age

We are so proud to be recognized by Ad Age among the 2021 Best Places Work. It’s a great affirmation of the path we are on supporting our purpose, our people, and building our culture. Thank you to our great team who collectively create the culture we want. We will continue our efforts in Honduras... Read more » Read Article

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How to Build a Precision Branding Campaign

Charting the path back to performance as marketers emerge from COVID-19   A version of this article was published by the AMA, click here to read it. CMOs planning campaigns for 2021 know they need to get back in the brand game. After a period of retrenchment—U.S. ad spending fell 13% this year, as marketers hit the... Read more » Read Article

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Mediassociates Names Nielsen, J&J Veteran Jim Santa Barbara Head Of Analytics

SANDY HOOK, Conn., October 13, 2020 (MediaPost.com) – Jim Santa Barbara, who has been designing media analytics programs for over two decades, has joined independent media agency Mediassociates as head of analytics. Among other things he’s tasked with providing media attribution metrics across the full marketing funnel for clients. “Analytics is the missing agility for many... Read more » Read Article
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