Today, marketers must steer performance in a sea of changing media, consumer habits and technology platforms — while their CEOs demand more clarity on advertising investments.

Mediassociates helps by putting measurement first. Instead of reporting on what happened after your campaign runs, we build predictive models up front that forecast your advertising campaign results. Combined with our expertise in media planning, media buying and analytics, you’ll get new clarity into what will drive future marketing success.

We call this unique media agency approach The Science of Impact.

AGENCY SERVICES

MEDIA PLANNING & BUYING

Deep media planning and buying expertise across all channels to effectively, efficiently and measurably reach your desired audience.

DATA ANALYTICS & INSIGHTS

Leveraging media data as a catalyst for strategic marketing insight, improving targeting, conversion and creative performance.

PREDICTIVE MODELING

A measurement-first approach that helps you predict and better control marketing and business outcomes.

COMMUNICATION STRATEGY

Deeper audience insights and customer journey mapping to help you better understand and focus communication.

eEFFECTIVE PROGRAMMATIC

Our in-house programmatic trading team, DMP, and ad serving expertise enable seamless integration of your data and digital media.

MEDIA INNOVATION

We are relentless about looking for smart new opportunities and innovations that can move your business forward.

Agency Methodology

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While every media agency does planning and buying, we think about designing advertising and communications campaigns differently. We start the process with predictive measurement.

INFORMATION

INFORMATION

The first step is defining the information that guides your campaign success.

  • KPIs
  • Audience attributes
  • Data dictionary
  • DMP analysis
  • Segmentation analysis
  • Competitor behavior
MEASUREMENT

MEASUREMENT

Next, we guide clients in building predictive models for campaign results.

  • Measurement plan
  • A/B test schedules
  • CRM integration
  • Media data connectivity
  • Performance forecasting
  • Client dashboard setup
PLANNING

PLANNING

Media planning is the science of modeling all campaign activity.

  • Customer journey mapping
  • Audience personas
  • Media usage analysis
  • Cost analysis
  • Media plan development
ACTIVATION

ACTIVATION

Media activation is where the “buying” activity puts campaigns in market.

  • Negotiations
  • Trafficking
  • Monitoring
  • Proof of performance
  • DSP implementation
  • DMP data capture
CONVERSION

CONVERSION

Every campaign seeks action. We plan, measure and optimize conversions to your goal.

  • Conversion path testing
  • Message optimization
  • Media optimization
  • Audience optimization
  • Funnel analysis
TRANSPARENCY

TRANSPARENCY

Beyond marketing, we connect performance to your overall business objectives.

  • Performance dashboards
  • Pre- and post-analysis
  • Regression analysis
  • Business impact analysis
  • Proactive recommendations for improvement