Data & Research

Marketers struggle with data. They have too much, pouring in from reporting systems everywhere, yet puzzle over how to find insights in the noise. In 2017, the CMO Council found in a survey of 250 global marketers than only 5% said they could connect campaign data with bottom-line marketing results. Mediassociates solves this issue by providing custom, turnkey Marketing Performance Dashboards that automate the collection of campaign data and graphical representation of campaign performance. Our core offering provides near-real-time performance views not only of media channels but also ad creative, audience targeting, conversion paths, end website or retail store sales, and even competitor behavior. Beyond this core reporting system, we also guide clients with predictive analytics that forecast market demand and response flow – enabling CMOs to “pre-optimize” marketing and media campaigns before a single dollar is spent. And we provide proactive, ongoing media campaign optimization.